LOTTO Hessen Unveils New Attractions as Gold Sponsor of Hessentag 2026
LOTTO Hessen has become a Gold Sponsor for the 2026 Hessentag festival in Fulda. The organisation, known for supporting local causes, will bring new attractions and events to this year’s celebration. A sponsorship deal was officially signed with Fulda’s mayor, Dr. Heiko Wingenfeld.
The festival will feature a three-kilometre stretch called the LOTTO Hessentag Street for the first time. Running from University Square to the Fulda River floodplain, the area will serve as a central hub for visitors. LOTTO Hessen will also host a sports programme in partnership with the Hesse State Sports Federation, offering activities for all ages.
As part of its debut sponsorship, LOTTO Hessen is backing *Just White*—Hesse’s largest all-white family party. The event will include a joint celebration with HITRADIO FFH to mark the festival’s closing night. Additionally, a surprise awaits guests at the Ferris wheel, another attraction supported by the organisation. LOTTO Hessen has a long history of funding projects across Hesse, from sports and culture to heritage conservation and social initiatives. Its involvement in Hessentag builds on decades of commitment to the region’s community events.
The 2026 Hessentag festival will now include new experiences thanks to LOTTO Hessen’s sponsorship. The organisation’s contributions range from a dedicated festival street to family-friendly parties and sports activities. The partnership with Fulda’s local government ensures expanded entertainment options for attendees.
