Demand for resort real estate in Russia has decreased
Russia's resort property market shifts as demand falls but hotspots emerge
The demand for resort real estate in Russia has decreased by 33.3% in March 2026 compared to the same period last year.
In March 2026, the number of transactions with new buildings in resort areas of two regions on the coast decreased compared to March 2025: in Crimea by 20% to 400 transactions, in Kaliningrad by 33.3% to 200 lots. In Krasnodar Krai and Kaliningrad Oblast, the total number of transactions remained at 400 and 200 lots, respectively. This was reported by TASS experts of the bnMAP.pro real estate monitoring and analytics system.
In Krasnodar Krai, the share of mortgage transactions in March 2026 was 56.2%, which is lower than last year's figure (59%). Buyers are increasingly choosing smaller apartments: in March 2025, apartments with an area of 30-35 sq. m and 40-45 sq. m were popular, and in March 2026 - 25-30 sq. m, 30-35 sq. m and 35-40 sq. m.
On the Crimean coast, mortgages play a minor role: only 19.5% of transactions in March 2026 were made using mortgage loans (compared to 20.3% a year earlier). Demand is steadily focused on apartments with an area of 35-40 sq. m (the most popular format in both years), but in 2026 it has expanded to 40-45 sq. m and 30-35 sq. m.
The share of mortgages on the coast of Kaliningrad Oblast has noticeably increased - from 37.6% to 48.4%. In April 2026, the most demanded apartment size was 35-40 sq. m (while in 2025, apartments with an area of 25-30 sq. m were also in demand).
Demand is shifting to Crimea and Arkhyz
Ilya Kolunov, General Director of the Sadovoe Kolts group of companies, noted that Sochi, which had previously led the segment of resort real estate, is gradually giving way to more affordable cities in Crimea, such as Yalta, Alushta and Evpatoriya. Currently, the average apartment or apartment area in Crimea is 42 sq. m, and the average purchase budget is 15.8 million rubles.
Kolunov also reported that Arkhyz and Altai are showing good growth rates, thanks to the active development of their infrastructure potential - the construction of an airport in Arkhyz and the development of eco-residences in Altai. In 2025, the largest modular hotel was opened in Arkhyz. Among other regions, Primorsky Krai, Kaliningrad and Caucasian Mineral Waters are growing.
