Red Rock Stock Could Be Boosted by Boomers, Big Beautiful Bill
Red Rock Resorts has seen its stock surge by nearly 37% since January 2025, making it one of the best-performing casino shares this year. The company’s strong growth comes as it expands operations and prepares for new tax policies set to take effect in 2026.
Analysts now view the stock as a standout performer, with fresh upgrades and ambitious price targets.
The company’s recent gains follow a series of strategic moves. Expansion at the Durango Casino & Resort in Southwest Las Vegas has already added a high-limit gaming area and extra parking. These upgrades, due for completion in early 2026, are expected to drive further revenue.
Red Rock also benefits from broader industry trends. The 55+ age group—covering baby boomers and older Gen X—makes up 40% of the population, holds 73% of the wealth, and accounts for 60% of gamblers. This demographic shift could boost the company’s earnings in the coming years.
Another key factor is the upcoming One Big Beautiful Bill (OBBB), which changes how overtime and tips are taxed. Red Rock had earlier estimated that scrapping taxes on tips alone could inject $200 million into the Las Vegas economy, while saving the company $2-3 million annually. These policies, set for 2026, may act as a catalyst for further stock growth.
Looking ahead, Red Rock plans to upgrade existing venues, launch new projects, and expand its tavern business. Analyst Chad Beynon recently rated the stock as 'outperform' and raised the price target to $70. The company’s success at Durango has also highlighted the untapped potential of its Las Vegas Valley properties over the next decade.
With a rising stock price, ongoing expansions, and favourable tax changes on the horizon, Red Rock Resorts appears well-positioned for 2026. The combination of demographic trends, strategic investments, and regulatory shifts could support its long-term growth in the casino sector.
