Ready for next summer preparations: After the passing of this one!

In an exciting development, travel giant TUI is launching a new advertising campaign for the upcoming year, with a focus on the rapidly growing cruise news segment. The campaign, under the slogan "Every moment is a journey," will utilize various channels such as radio, TV, online platforms, public spaces, and travel agencies in September.

The campaign was created in collaboration with EssenceMediacom and features three advertising films for TUI Cruises' "Mein Schiff" brand. These films were filmed on the new Mein Schiff Relax ship and star pop sensation Robbie Williams, who is serving as the brand ambassador for TUI in the campaign.

The campaign targets different customer segments, including families, couples, and first-time cruisers. The three TV spots aim to spark enthusiasm for cruises in the coming year.

Investors find it encouraging that TUI is focusing on its strengths, and shareholders are pleased with the new advertising campaign. The TUI stock has been recovering momentum, with the stock recently surpassing the 8 Euro mark, and on Tuesday, the TUI stock rose by 0.8 percent to 8.31 Euro by midday. The bulls are building on the stock's momentum following its recovery, and this could be a sign of optimism among investors.

TUI's cruise business has recently shown some of the highest growth rates, matching only its hotel business. The company's emphasis on the cruise news is evident in the campaign, as it highlights the success of the TUI advertising campaign remains uncertain from a customer perspective, TUI is focusing its efforts on the cruise segment, which is a promising move for the company.

No break or pause is planned for TUI during this year's peak season, indicating the company's commitment to delivering exceptional travel experiences to its customers. The early booking bonus that's valid until the end of September is another testament to TUI's dedication to providing value to its customers.

Robbie Williams was filmed on board the Mein Schiff Relax for the campaign, adding a touch of glamour and excitement to the promotion. The success of the TUI advertising campaign remains uncertain, but one thing is for sure - TUI is making a bold move to capture the growing cruise news market with its new advertising campaign.