iGaming's Future Debated: Baker-Mosley vs Levshina at SBC Summit 2025
The iGaming industry's future was debated at the SBC Summit 2025 by Michael Baker-Mosley, CMO at iGP, and Olga Levshina, CCO at BGaming. The duo participated in News' iGaming Crossfire format, sharing insights and clashing views on key topics.
Michael kicked off the debate by acknowledging Europe's mature iGaming market, but still saw opportunities. He cautioned against relying solely on white label solutions for short-term stock market entry, as it might hinder long-term strategies. Meanwhile, Olga highlighted the growing potential of Latin America's iGaming market, surpassing Europe's growth.
The pair agreed that the United States remains the toughest market to enter, despite its size. They also concurred that AI presents more business opportunities than regulatory risks in the iGaming industry. However, they disagreed on whether speed of stock market entry trumps innovation. Michael stressed the importance of player experience, suggesting that aggressive innovation might not always pay off. Olga, on the other hand, believed that innovation is key to maintaining player loyalty in today's market.
The iGaming Crossfire debate at the SBC Summit 2025 brought together Michael Baker-Mosley and Olga Levshina to discuss the industry's future. They agreed on some key points, such as the growth potential of Latin America and the challenges of entering the U.S. market. However, their views diverged on the role of innovation and speed in stock market entry, highlighting the complex nature of the iGaming landscape.
