Georgia Tech’s Van den Berg Buys Laundromat Using NIL Earnings
Jordan van den Berg, a defensive lineman at Georgia Tech, has used his name, image, and likeness (NIL) earnings to buy a local laundromat. The investment reflects his long-term approach to money and future planning beyond college football. His decision was even mentioned during a recent Georgia Tech football game broadcast.
Van den Berg’s family describes him as careful with his finances. His stepdad highlighted his focus on smart, sustainable choices rather than short-term spending. The laundromat purchase is part of this strategy, offering both a business opportunity and a way to stay connected to the community.
The laundromat purchase gives van den Berg a steady asset while strengthening his ties to the area. His conservative financial habits and focus on the future set him apart from peers. The move also provides a tangible way to engage with the community long after his football career ends.
