Canada’s ‘Learn Canadian’ Campaign Aims to Rebuild Trust in International Education
The Canadian Bureau for International Education (CBIE) has launched the 'Learn Canadian' campaign to boost international education in Canada. The initiative aims to clarify Canada's stance on international students and rebuild confidence in its education sector, which has been affected by recent policy changes and mixed messages.
CBIE President Larissa Bezo, with over three decades of experience in education and international development, leads the campaign. It seeks to attract international talent that aligns with Canada's long-term national priorities, highlighting Canadian values such as collaboration, creativity, and inclusivity in education.
The 'Learn Canadian' brand strategy aims to rebuild confidence in Canada's international education sector. This comes after a period of confusion caused by policy changes and mixed public messages about Canada's openness to international students. Canada has a long history of attracting international students due to its quality education and inclusive spirit.
The 'Learn Canadian' campaign, launched by CBIE, aims to strengthen international education in Canada and improve its global reputation. By attracting the right mix of international talent and promoting Canadian values, the campaign seeks to sustain and responsibly grow the international education sector. Graduates who study in Canada carry Canadian values and skills, contributing to global progress.
