Agatha Wanjugu Crowned 'Innovation Queen of East Africa' in iGaming

Agatha Wanjugu, a seasoned professional in the iGaming industry, has made significant strides in her career, marked by her recent recognition as the 'Innovation Queen of East Africa' at the Sports Betting East Africa (SBEA) Awards 2025. Her journey, spanning roles at iGaming AFRIKA, Pragmatic Play, and QTech Games, has shaped her passion and understanding of the industry.

Wanjugu's definition of innovation lies in understanding markets, listening to users, and creating solutions tailored to the local context. This philosophy has been evident in her roles, particularly at QTech Games, where she led the sales team for East Africa. Her transition into a regional sales leadership role challenged her to shift from an operational mindset to a strategic one, navigating diverse African markets and regulatory nuances.

Wanjugu's career began at iGaming AFRIKA as a Business Development Manager, where she built client relationships and collaborated with teams to optimize customer experience. She further honed her skills at Pragmatic Play, serving as Account Manager for Africa. Her curiosity about the iGaming space, drawn by its opportunities and creativity, has evolved into a passion that keeps her engaged in the industry. Wanjugu finds it rewarding to influence market direction and build relevance, especially as an African woman in an industry still finding its voice on the continent.

QTech Games' latest innovation, QTech Hybrid, allows operators to scale their brick-and-mortar operations online. It offers players the option to play at physical terminals or on their mobiles, reflecting Wanjugu's commitment to understanding and catering to local market needs.

Agatha Wanjugu's recognition as the 'Innovation Queen of East Africa' is a testament to her dedication and impact on the iGaming industry. Her understanding of the market, strategic mindset, and commitment to innovation have driven positive solutions, particularly at QTech Games. As she continues to navigate diverse African markets and regulatory nuances, her influence on the industry's direction and relevance on the continent is set to grow.