Wix.com Hits Near $2B Revenue, Plans Share Buybacks After Base 44 Acquisition
Wix.com has reported strong financial growth, with revenue nearing $2 billion in recent years. The company, led by CEO and co-founder Avishai Abrahami, has also generated over $500 million in free cash flow over the last twelve months. Now, it plans to return some of that cash to shareholders through share buybacks.
Wix.com’s revenue has surged by 7,740% since 2011, reaching almost $2 billion. The company recently acquired Base 44, a vibe-coding tool expected to generate $50 million in annual recurring revenue by 2025. This purchase has raised Wix.com’s revenue forecast to around $2 billion for the coming year.
The acquisition is set to accelerate growth in 2026, with Wix.com projecting double-digit increases in both revenue and bookings for 2025. Despite its $5 billion market cap, the company trades at under 10 times its trailing free cash flow, a figure some analysts consider modest for its growth rate. However, the rise of AI-powered coding tools poses a potential challenge. These innovations could disrupt Wix.com’s business model by lowering subscription costs for customers.
Wix.com is expanding through acquisitions while maintaining strong cash flow. The company’s share repurchase plan signals confidence in its financial position. Meanwhile, its growth remains tied to both organic expansion and the integration of new tools like Base 44.
