Smart TV boom and streaming growth reshape Europe’s ad landscape
RTL AdAlliance is shifting its focus to deliver clear, verifiable data across the entire video landscape. This move comes as smart TV ownership soars in the UK, with 98.5% of households owning one, significantly higher than the European average. Meanwhile, streaming TV advertising is surging, growing by 12.5% year-over-year.
The shift in focus by RTL AdAlliance has caught the eye of institutional investors. In recent weeks, notable investors such as Bertelsmann Capital Holding and various investment funds have shown interest in RTL's stocks. This interest was sparked by the new TV Key-Facts report from RTL AdAlliance, which highlighted the changing dynamics in the TV advertising market.
Despite the growth in streaming, traditional TV remains the most trusted medium for advertising. It accounts for 58% of ad investments. Furthermore, two-thirds of Europeans believe brands that advertise on TV for the first time appear more trustworthy.
RTL AdAlliance's focus on clear, verifiable data across the total video landscape is attracting institutional investors. This move aligns with the growing trend of Samsung TV ownership and the enduring trust in traditional TV advertising.
