Procter & Gamble Stock: Analysts vs. Chart Technicals
Procter & Gamble’s stock has faced a tough year, dropping nearly 24% in 2025. The decline comes amid broader economic worries and new tariffs affecting the company. Yet, some analysts now see potential for a rebound in the coming months.
The consumer goods giant has struggled with persistent selling pressure. Its shares currently trade below all major moving averages, reflecting investor caution. Despite this, analysts remain optimistic about its long-term value.
In December 2025, Jefferies upgraded Procter & Gamble’s stock from 'Hold' to 'Buy'. Analyst Kaumil Gajrawala also raised the price target from $156 to $179, signalling growing confidence. On average, analysts project an upside of over 18% from current levels. The next key moment arrives on January 22, 2026, with the quarterly earnings report. Investors and analysts alike view this update as a potential turning point for the stock’s direction.
Procter & Gamble’s stock has lost nearly a quarter of its value this year. But with an upgraded rating and strong analyst projections, attention now shifts to the upcoming earnings report. The results could determine whether the company regains momentum in early 2026.
