Procter & Gamble Holds Firm on 2026 Forecast Despite Stock Plunge and CFO Warning
Procter & Gamble Stock: Lows After CFO Warning
Despite a weak US consumer sentiment and a stock plunge, Procter & Gamble sticks to its annual forecast. International markets are expected to offset the slowdown.
2025-12-05T07:26:16+00:00
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Procter & Gamble has kept its financial targets for 2026 unchanged, despite growing concerns over the U.S. market. The company still expects organic sales to rise by up to 4% and core earnings per share to climb by the same margin. Yet recent warnings from its finance chief have pushed shares to a new yearly low.
The business is also moving forward with a major restructuring plan, including job cuts, to support long-term growth.
The company’s chief financial officer highlighted the U.S. market as the most volatile in years. Sales in key household categories dropped sharply in October, raising alarms. However, strong demand in China, Western Europe, and Latin America has helped balance out the domestic slowdown.
In response to the challenges, Procter & Gamble plans to cut around 7,000 jobs. The move aims to free up resources for reinvestment in future expansion. Meanwhile, leadership remains stable, with Jon Moeller continuing as CEO until January 1, 2026, when Shailesh Jejurikar will take over.
Several Wall Street firms have adjusted their forecasts after the warning. Banks like Barclays and Bank of America lowered their price targets for the stock. Despite this, analysts still see potential for growth in the long term.
Procter & Gamble’s shares have hit a new low, reflecting investor concerns about U.S. market conditions. The company’s restructuring and international strength may help stabilise performance. For now, its 2026 outlook remains unchanged, with modest growth expected in sales and earnings.
