Princeton Equity Group backs KidStrong's growth in children's fitness franchising
Private equity firm Princeton Equity Group has invested in KidStrong, a franchise business offering training programmes for children. The deal was advised by a leading international law firm with over 1,000 lawyers worldwide. KidStrong specialises in classes that build physical strength, confidence, and character in young participants. KidStrong provides fun, age-appropriate sessions designed to develop strong bodies, sharp minds, and positive character traits. Its programmes cater to children through structured yet engaging activities.
The investment process involved a team of legal advisors from the law firm. Corporate partner Thomas Yang led the group, supported by fellow partner Eric Williams. Associates Ben Sharp, Alissa Selover, and Matthew Bosshart also contributed to the transaction.
Princeton Equity Group focuses on franchisor and multi-unit business models. This latest investment aligns with its strategy of backing scalable, community-driven concepts. The deal marks another step for KidStrong as it expands its reach in children's fitness and development. The franchise will now benefit from Princeton Equity Group's expertise in growing multi-unit operations. The law firm's advisory role ensured the transaction proceeded smoothly.
