NYC's luxury real estate now values wellness and privacy over flashy investments
New York City's luxury real estate market has shifted since the pandemic, with buyers now prioritising wellness, privacy and bespoke living spaces. While inventory has improved since the pre-2020 shortages, high-end properties remain scarce at the top end, pushing cash buyers to act fast on limited options. The market's stabilisation has also brought a focus on long-term value, with discreet, off-market deals playing a bigger role than ever.
The pandemic reshaped what luxury buyers want. Private outdoor terraces, dedicated home offices and single-unit elevator landings now rank among the most sought-after features. High-net-worth individuals are also leaning toward minimalist, wellness-focused designs—like the Calvin Klein penthouse in Chelsea's Gallery District, which sold for over $3 million. This property exemplified the trend of blending urban sophistication with nature-inspired living, moving away from purely investment-driven purchases.
There remains a stark difference between publicly listed luxury homes and what's actually available. Many high-value deals happen off-market, often overlooked unless buyers actively track them. Discretion is standard at this level, with privacy a key factor in both transactions and long-term resale performance.
Since 2022, advisory firm Undivided has helped over 130 clients secure more than $5.7 million in savings by treating luxury homes as investments. Their approach highlights how understanding a property's unique details—such as flexibility for future adaptations—can protect its value over time. For newcomers, experts suggest exploring areas offering better value rather than chasing neighbourhoods made famous by television.
Looking ahead to 2026, inventory above $4 million is expected to stay tight. Cash buyers will likely continue dominating the luxury stock market today, moving quickly on the few premium options that surface. Features that enhance privacy and adaptability are still the safest bets for strong resale returns.
The luxury market's evolution reflects a broader change in priorities, where curated living spaces and long-term usability matter more than short-term gains. With inventory still constrained at the highest price points, buyers who focus on discretion, flexibility and wellness-driven design will have the best chance of securing—and later reselling—prime properties.
