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Frasers Group tightens grip on ASOS with 28.4% voting stake

A bold power move by Frasers Group reshapes ASOS's future. Can the embattled retailer turn the tide as its stock struggles and key investors shift positions?

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Frasers Group tightens grip on ASOS with 28.4% voting stake

Frasers Group has boosted its shareholding in ASOS, now controlling roughly 28.4% of the fashion retailer's voting rights. The move comes as ASOS continues to face financial challenges, with its share price dropping further last week.

The investment firm's latest filing shows most of its ASOS stake is held directly, with just over 5% managed through financial instruments. This increase strengthens Frasers Group's role as a key player in ASOS's ownership structure.

Meanwhile, asset manager Schroders has cut its own stake in ASOS to 4.99%, falling just below the mandatory disclosure level. The shift follows a difficult period for ASOS, whose shares fell by around 2.5% on Friday, closing at €2.69. Frasers Group's expanded position was confirmed as of March 11, 2026. No further updates on ASOS's stock performance or influencing factors have been reported since that date.

With Frasers Group now holding over a quarter of ASOS's voting rights, its influence over the company has grown significantly. The retailer's shares, however, remain under pressure, reflecting ongoing market concerns.

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