Alpine F1's valuation soars to €2 billion despite rocky track record
Alpine F1 has attracted potential buyers, including former Red Bull team principal Christian Horner. The team's valuation has soared to nearly €2 billion since Otro Group's 2021 takeover. This surge comes despite a history of instability and mixed results on the track.
The team's journey under Otro Group began in 2021 when the investment firm acquired a 24% stake for around €900 million. Since then, Alpine's value has more than doubled, reaching close to €2 billion by early 2026. Key factors include Renault's long-term engine commitment until 2030, a competitive driver lineup featuring Esteban Ocon and Oscar Piastri, and major sponsorship deals with brands like Ryanair and Meta. Infrastructure upgrades at the Enstone and Viry-Châtillon facilities have also boosted the team's appeal.
Laurent Rossi's leadership from 2021 to 2023 was marked by controversy and erratic decision-making, leaving the team in disarray. His departure paved the way for Flavio Briatore, who had previously overseen Renault's exit from F1 in 2008, to take charge in mid-2024. Under Briatore, the team has undergone further restructuring, though questions remain about Alpine's weak competitive record and its tenuous link to Renault's motorsport heritage.
Despite these challenges, Formula 1's global platform offers Alpine a unique opportunity to raise its brand profile. The sport's 2026 budget cap of $215 million (around €181 million) adds financial discipline, making the team an attractive prospect for investors. High-profile figures like Ryan Reynolds, Anthony Joshua, Rory McIlroy, and Patrick Mahomes are among Otro Group's backers, further increasing the team's visibility.
Alpine F1 now stands as a high-value asset with a valuation nearing €2 billion. The combination of Renault's engine support, commercial growth, and celebrity-backed investment has positioned the team as a prime target for acquisition. Interest from figures like Christian Horner signals confidence in its future, despite past struggles.
