Adidas shares plummet 40% as tariffs and wage disputes weigh on outlook
Adidas is facing growing financial pressure as its stock price continues to fall. The sportswear giant has seen shares drop by over 40% since February, now hovering just above a 52-week low. Challenges include potential US tariffs and an ongoing wage dispute in Germany.
Barclays analyst Carole Madjo has cut the price target for Adidas from €207 to €190. The adjustment reflects the company’s weaker-than-expected performance and uncertain outlook. Madjo kept a neutral 'Equal Weight' rating, signalling no strong recommendation either way.
The company’s struggles come from external pressures like tariff risks and internal issues such as wage negotiations. With shares near a yearly low and no immediate positive triggers, investors remain cautious. The reduced price target underscores the challenges ahead for Adidas.
